I know i know it’s been awhile since i’ve been back but hey! it’s with good reason. Mainly because job hunting took me quite a bit of time. But the main reason was.. that i was a little lazy haha.
I finally landed a full time agency job (not gonna say where it is) handling paid media; GDN, Search and Social PPC. I even get to touch Google Doubleclick which is great! It’s been smooth sailing tryna get a job doing something that i’m interested in after college; i’ve met my colleagues and they’re awesome too.
I actually also landed a music tech startup job. The people there were cool and the pay was dope as well. I swear i think it was the hardest decision that i had to make this year to decide between both jobs. It was sooooo hard to give it up over an agency job. I swear Bry from 3 years back would have killed present me for turning it down. *cough* corporate sellout *cough*
Anyhoo, enough about the life updates, jumping back into doing some SEO optimisation.
It’s been awhile since i’ve checked on the website’s visitor metrics and i thought it’ll be good to check out Google Analytics and Google MyBusiness first. So the date today is 7/11/17 and here are the stats for the past month.
Google MyBusiness Screenshot 1
Google MyBusiness Screenshot 2
Google MyBusiness Screenshot 3
Google Analytics Screenshot 1
Google Analytics Screenshot 2
Whelp.. yeah it’s not great but at least there’s some traffic to the website and people are visiting it. Now it’s time to try to get it up.
NAP Citations vs Links
So for local SEO, essentially the two primary factors that Google uses to decide which business ranks in which positions (according to local context) would be Links & Citations. It is formed on the basis that the more business get mentioned online it means that it is more popular/authoritative and thus deserve higher rankings.
Links look like this:
Citations look like this:
SEOmark, 34 Links Drive, Birmingham, West Midlands, B91 2DL (0330001152)
34 Links Drive
SEOmark, 34 Links Drive, Birmingham, UK
Some of these information are gotten from BrightLocal.
Usually a full citation will include the complete NAP and should be consistent across ALL business directories.
Reviews & Citations
Right now my focus is on Local SEO and the way i’m going to approach this is through Reviews & Citations.
As for reviews, uhm.. i’m going to leave this for another time. There are a few Google Review building techniques/ideas but that will involve some offline work. So for now, i’m just going to spend the time building citations for the business.
So i was googling around and i found a list of business directories that i should target for the website. Here are some of them,
- Thunder Quote
- ST Directory
- Singapore Business directory
- The green book
- Singapore biz dir
- Enter Singapore
- Anglo info
- Hot frog
- Singapore SME
- Greenpage Sg
- Singapore Advice
- SME Tool Kit
- Just click
- Directory SG
- Grow business
As you can see, the list is exhaustive. There’s so many citations that has to/can be done. One way to get around this problem of having too many websites to submit your citation to is to prioritise the more authoritative one over the rest.
Another way you can do it is to use paid services like BrightLocal/WhiteSpark to get them to submit the citations for you. They have tools that allow you to do competitor analysis to allow you to see which citations you should gun for if you want to compete with them.
You can try Fivver as well but i’d rather stay away from that. I mean.. you get what you pay for so the quality of work may not be there.
So yeah.. here you go! I’ve recently started submitting listings. We’ll see how it goes.
I know the importance of tracking results from my citation efforts but i’m broke right now (cues young dumb & broke) and the only options that i find online needs me to pay (BrightLocal & White Spark). I was looking around of free options but i don’t seem to come across any. Would love to use White Spark & Bright Local, they look cool but meh they aren’t free. 🙁
The only form of tracking i’m doing right now is through an excel sheet as shown here.
So yeah! That’s it for citation listing. Will update this space if there’s any improvements in traffic/changes. Stay tuned!
Next i’ll look into keyword research, tracking and start to look at backlinking. Recently i found this SEO Powersuite and it looks dope. Will probably start exploring it in my next post.
Till next time!